Future is always coming when you are not ready for it. 2020 was very hard and unpredictable. This year costs $28 trillion to the world economy according to IMF. COVID-19 changed our daily life and work. We leaned on mobile for almost all daily routines: connect, work, learn and play. Obviously that this pandemic only accelerates our mobile adoption and made 2020 the year of mobile apps. So what are the trends and what businesses should plan for 2021? Answers for these questions were published by App Annie on their yearly report. Let’s make a short overview about general points of interest.
Marketplaces hit $112 billion in 2020
As a result of lockdowns in almost all countries in the world people spend more time at home and use their mobile gadgets as often as possible. Moreover spent time in mobile apps and games set a new annual record. Games is the category where users spend most time this year. Downloads through this category hit 130 billion mark across Google play (45%) and iOS (30%). Interesting fact that largest contributors on country level were India, Brazil and Japan for Google play and US, Japan and Saudi Arabia in iOS.
Breakout games by year-over-year growth in 2020 include:
Users spent 3.3 trillion hours on Android phones
This number is 25% higher than in 2019. Definitely, we should understand that usage of mobile apps for communication and business contributed in large part for this growth. According to App Annie report apps for collaboration and calls like Zoom or Google meet show 200% growth.
Mobile apps started play main role in reaching and converting customers in 2020
“2020 has made clear that mobile apps and games are at the center of our lives even when we stay at home.To win on mobile, brands and publishers need more than ever to benchmark their own mobile performance to market data estimates.” said Bertrand Salord, Global VP Marketing, App Annie.
Obviously, each business should have a mobile strategy for 2021. CEO and owners have to find reliable partners for mobile development outsourcing or hire inhouse teams.
CitrusDev has proven experience in the development of mobile apps with more 10 years of expertise. Have opened questions? Just ask 🙂
Source: App Annie
